Privacy Policy

Last updated: (26th June 2019)

Who are we?

Liber Lapidum is an electronic shop dedicated to the sale of precious stones, jewelry and diamonds. Liber Lapidum business activities are covered by individual Jakub Malý (“seller” or “we”), Krameriova 1127/33, 790 01, Jeseník, Czech Republic. We operate (the “Site”).

This page informs you of our policies regarding the collection, use, and disclosure of Personal Information we receive from users of the Site.

By using the Site, you agree to the collection and use of information in accordance with this policy. Any questions regarding this Policy and our privacy practices should be sent by email to

Information Collection And Use

While using our Site, we may ask you to provide us with certain personally identifiable information.

  • Information necessary to conclude the purchase agreement

This information may include your full name, VAT, registration No., address, telephone, and email address.

We collect this information for the purpose of providing the service (conclusion of the purchase contract), identifying and communicating with you.

We will retain this information for at least 5 years. These are mainly information related to orders and tax documents that we are required to keep by law.

Buyer’s obligation

The Buyer acknowledges that he is obliged to present his or her personal information correctly and truthfully and that he is obliged to inform the seller of any change in his personal information without undue delay. The Buyer confirms that the personal data provided are accurate and that he has been advised that this is a voluntary provision of personal data.

  • Information entered in subscription forms

This information may include your first name and email address. We use this information to send you our newsletter to which you can subscribe in a few ways on our Site (ticking the checkbox on the Checkout page or filling single subscription form).

We don’t process all personal data on our own and use third parties which act like processors. We will never provide your personal data to any third party without your prior consent.


  • Mailerlite

We use Mailerlite to manage our newsletters. Mailerlite’s privacy policy is available at

Data from subscription forms will be deleted after 3 years without any further consent from you or until you unsubscribe or claim for your right to be forgotten (see the paragraph Your Choices).

  • Active 24, s.r.o.

Active 24 provides us hosting. All data related to our website are stored on servers of this company (

  • Smartlook

Smartlook allows us to record what exactly the visitors are doing on our site. Thanks to that we know how to improve our site to ensure visitors get the best experience. Smartlook does not record any sensitive data. Smartlook Privacy Policy is available at

  • Zásilkovna

We use this service when sending goods. You can find more information about Zásilkovna at

Your choices

  • Messenger newsletter

You can unsubscribe at any time by simply typing the word “Unsubscribe me” to any message and other Messenger messages will not come from us.

  • E-mail newsletter

You have a choice about whether or not you wish to receive the newsletter from us.
You can unsubscribe by clicking on an appropriate button in every message we send to you.
A part of every email is a button, which allows you to check and update your data so that you can keep it actual.

  • In general

You have the right to be forgotten what means the deletion of your personal data. Just send us a request, and we will immediately delete your personal data. However, be aware that there is some information related to orders and tax documents that we are required to keep by law and cannot be deleted before the deadline is expired.
If you find out that some of your data are incomplete or not current, and you can’t fix it on your own, send us a message, and we will take care of it.
You have the right to receive the personal data which you provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance from us.
You may find more information about your rights on

16 Or Under

We are concerned to protect the privacy of children aged 16 or under. If you are aged 16 or under’ please get your parent/guardian’s permission beforehand whenever you provide us with personal information.

Log Data

Like many site operators, we collect information that your browser sends whenever you visit our Site (“Log Data”).
For this purpose, we use third-party services such as Wordfence firewall which ensures the security of our Site or Google Analytics that collects, monitor and analyze Site traffic and helps us to improve our services.

Log Data may include information such as your computer’s anonymized Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.


Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer’s hard drive.

Like many sites, we use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. Because the exact way you can reject cookies varies, depending on the browser you are using, the exact steps to reject cookies can be found in your browser’s help.
However, if you do not accept cookies, you may not be able to use some portions of our Site.
If your browser is set to allow the storage of cookies, it is considered as granting us permission to store our cookies on your computer.

  • Facebook pixel

If you visit our Site, we may monitor what pages you visit on our site and then use this info for remarketing and better targeting your Facebook ad for a maximum of 1 year from visiting the site. If you do not want us to see our ads on Facebook, you can cancel our ads on Facebook directly through these instructions or, turn off browser cookies, or change your ad preferences on your Ads Preferences page. The information gathered by cookies does not allow us to identify your name, contact details or other personal identification data unless you decide to provide it yourself.

  • Google analytics

We use Google Analytics service on our site which allows us to measure visits of individual pages, the time spent there, user’s location or language. This information helps us to improve our Site. You can opt-out from tracking by Google Analytics anytime by clicking the following link: Click here to opt-out.

  • Google Adwords

We use Google AdWords Remarketing to advertise our products and services across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of our website you have viewed by placing a cookie on your machine. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER The cookie is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

How you can control advertising cookies
You can use Ads Settings to manage the Google ads you see and opt out of Ads Personalization. Even if you opt out of Ads Personalization, you may still see ads based on factors such as your general location derived from your IP address, your browser type, and your search terms.
You can also manage many companies’ cookies used for online advertising via the consumer choice tools created under self-regulation programs in many countries, such as the US-based choices page or the EU-based Your Online Choices.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Changes To This Privacy Policy

This Privacy Policy is effective as of (1st June 2018) and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us or by placing a prominent notice on our website.

Contact Us

If you have any questions about this Privacy Policy, please contact us: